The tragic death of Sarah Everard pushed into focus the issue of women’s safety in public spaces.

ACCORDING TO A RECENT STUDY, IT IS AN ISSUE THAT HAS AFFECTED 97% OF WOMEN IN THE UK. IT IS AN ISSUE THAT FEELS PERSONAL.

We know that violence and harassment against women can only be solved through serious behaviour change, education and the fight for equality.

But, in the meantime, business leaders have an immediate duty to make their staff - all staff - feel safer.

The Get Home Safe Initiative is a small part of that, but one that could make travelling between work and home safer when it needs to be, not when the government says it is ok.

Please read, share and sign the letter below and help us.

GET-HOME-SAFE.COM
The Rt. Hon Boris Johnson MP
10 Downing Street London SW1
Cc: Rishi Sunak MP, HMRC

Dear Prime Minister,

I write on behalf of more than 200 businesses from the advertising and media sector with one simple request: please help us to keep our employees safe.

Let me explain. We, along with most people, were deeply shocked and saddened by the tragic death of Sarah Everard: perhaps all the more so as she worked within our industry. Those horrific events felt very close to home.

There is clearly a vital conversation to be had around the behaviour of men, and the safety of women within society - and it’s a conversation in which we as an industry hope to play a positive part. In the short term, though, we have all been looking at ways in which we can ensure the safety of the people who work for us, and we are writing to ask for your help.

As things currently stand, taxis employees take home from work after 9pm are viewed as a legitimate business expense: taxis taken home from work before 9pm, however, regardless of context, are viewed as a taxable benefit.

Or, to put it another way, employers are currently disincentivised from keeping their employees safe before 9pm; and employees are taxed if they try to look after themselves.

In a country where it gets dark at 5pm for a third of the year, this seems unjustifiable.

It is clear that we all have an enormous amount of work to do to help build a safer world: as business leaders, we have an immediate responsibility to look after the people who work for us.

As such, we are simply asking that HMRC changes its rules around taxis, and makes it easier for us all to make sure our people get home safe.

Yours,

Dan Cullen-Shute, CEO, Creature
Paul Bainsfair, Director General, IPA

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or email gethomesafe@creaturelondon.com

Our list of signatories
Imported item 321
Lauren Campbell
Executive Produce
23red
Jane Asscher
CEO
3 Monkeys | Zeno
Jo Patterson
MD
AAR
Victoria Fox
CEO
Aboslute Post
Dave Smith
CEO
ACADEMY
Medb Riordan
MD/Partner
Acast
Georgie Holt
Managing Director UK+
Access
Simon Landi
MD
Across The Pond
Julie Cohen
CEO & Founder
Activation
Matt Ramsay
Managing Director
Active International
Dean Wilson
CEO
Active Matter
Tom Daplyn
Founder
adam&eveDDB
Matthew Goff
CEO
Adimo
Richard Kelly
CEO
adstream
Jame Levy
MD
Advertising Association
Stephen Woodford
CEO
Allied Sports
Jeff Ehrenkranz
Managing Director, International
Altogether Creative
Matty Leonard
Designer
Amazon
Polly Zwolinski
Content Marketing Manager
AMS
Paul Phelps
Chief Executive
AnalogFolk
Anna-Louise Gladwell
Managing Director
Animade
Jen Judd
MD
Antidote
Mike Grumbridge
MD
App Sapiens
Tom Riglar
CEO
Ardmore
John Keane
CEO
Armadillo
Chris Thurling
Chairman
ASG & Partner
Valerie Ludlow
Chief Executive
Asha & Co
Mike Horne
MD and Partner
Atomic London
Louise Rudaizky
MD
AXON Communications
Miranda Dini
Managing Partner
Balanced Impact Group
Scott McBay
MD
Bauer Media
Simon Kilby
MD
BBD Perfect Storm
Jason Foo
CEO
BIMA
Holly Hall
Managing Director
BJL Group
Nicky Unsworth
CEO
bluechip
Nicky Thompson
Managing Director
BMB
Jason Cobbold
CEO
BornSocial
Ben Tyson
CEO & Partner
Bountiful Cow
Graeme Douglas
Chief Strategy Officer
Boyce Recruitment
Samantha Judd
Director
Brand Genetics
Tom Ellis
CEO
Brave Spark Media
Robin Shek
Founder
Brazil
Joshua Van Raalte
CEO
Cactus / Agencynomics
Mark Probert
Managing Partner
Campfire
Paul Handley
CEO
Candour
Zachary Crawley
Founder
Canopy Media
Chris Grey
CEO
Carat UK
Matthew Landeman
Chief Client Officer
Carnsight Communications
Jessica Morgan
CEO
Chapter
Dan Burman
CEO
Cirkle
Ruth Kieran
CEO
Clarion Communications
Amanda Meyrick
CEO
Clarity
Alex MacLaverty
CCO
Cogent
Bruce Hutton
Group Chief Executive Officer
Communicator London
Danielle Smith
MD
CONTENTED Group
Paul Reid
MD
Copy House
Kathryn Strachan
MD and Owner
Cowshed
Vicki Spencer-Francis
MD
Cravens
Melanie Schouw
Operations & Commercial Director
CreateFuture
Jessica Mullen
Managing Director
Creative Blood
Laura Conway
Founder
Creative Equals
Ali Hanan
CEO & Founder
Creativebrief
Nicola Kemp
Editorial Director
Creature & White Crow
Dan Cullen-Shute
CEO & Founder
Crew Studio
Ian Byrne and Dan Griffiths
Founding Partners
Crossmedia
Martin Albrecht
CEO
cubaka
Simon Rutherford
MD
Cult LDN
Cat Turner and Bridey Lipscombe
Founders
Curious
Nikki Cunningham
MD
Curious Productions
Chris Grawe
Partner
Dark Horses
Melissa Robertson
CEO
DDB Remedy
Hazel Soanes
Managing Partner
DDB Remedy, Sydney
Narve Thakrar
Managing Partner
Dentsu Media
Hamish Nicklin
CEO
Dentsu UK & Ireland
Euan Jarvie
CEO
Dentsu X
Beth Freedman
CEO
Dewynters
James Charrington
CEO
Digital Detox
Liam Snelling
Co-Founder & MD
Digital Natives
Oliver Elmes
Founder & ECD
Diva
Suzy Barnes
Co-Founder & Chairman
Dog Eat Dog
Harvey Ascott
Founder & CEO
Driven
Nick Brookes
Managing Partner
Drum Global
Luke Southern
CEO
Drummond Central
Dan Appleby
MD
East Village
Tara Tomes
MD
ecce
Brant McNaughton
CEO
Effective Communication
Alastair Milburn
Founder & MD
Electric Glue
Pippa Glucklich
CEO
Engine Creative
Ete Davies
CEO
ENGINE Mischief
Gregory Jones
MD
Equator
Jamie Grace Jefferson
Chief Creative Office & Co-Founder
Everything Different
Ben Quigley
Group Chief Executive
Fanclub PR
Adrian M
Founder
Fat Beehive
Mark Watson
CEO
Finecast
Emily Hanson
Global Head of Marketing
FKC London
Gary Jacobs
CEO
Fold7
James Joice
MD
foreverbeta
Robin Gadsby
CEO
Francis Copper
Timea Kadar
Chief Marketing Consultant
Freedman International
Kevin Freedman
CEO
Freelance
Lucy Cameron
Art Director
Freemavens
Ben Rudman
Executive Director
FX Digital
Matthew Duhig
MD
Generation Media
Dean Weller
CEO
Giant Digital
Vimal Patel
CEO
Global Distribution
Keith Warburton
CEO/Founder
Golin
Jonny Bentwood
Global Head of Data & Analytics
Golin and Virgo Health
Ondine Whittington
Group Managing Director
Golley Slater Cardiff
Mike Leeson
Director
Good Loop
Amy Williams
Founder & CEO
Goodstuff
Andrew Stephens
CEO
Grand Central Recording Studios
Carole Humphrey
MD and founder
Gravity Global
Mark Lethbridge
CEO
Gravity Road
Mark Eaves
Co-Founder
Grey UK
Laura Jordan Bambach
President and CCO
Hamell Communications
Fiona Hammond
MD
Harbour
Paul Hammersley
Managing Partner
Havas Media Group
Patrick Affleck
CEO
Hearts & Science
Garrett O'Reilly
MD
hedgehog lab
Sarat Pediredla
CEO
Henry Nicholas
John Austin MBA
Director
Hivestack
Lee Cutter
UK Country Manager & Vice President
Hope & Glory PR
Jo Carr and James Gordon MacIntosh
Founders
HRA Global
Hamish Renton
MD
hrg
Joe Ward
Client Development Director
HudsonBec Group
Alex Bec
Managing Director
Huge
Alex Pym
Managing Director
Hunterlodge
Robert Hunter
CEO
IGNIS
Nick Peters
Executive Creative Director
imabi
Mark Balaam
CEO
Immediate Future
Katy Howell
CEO
Intent Health Limited
Dr Jane Brearley
CEO and Founder
International Advertising Association
Fran Cowan
President
IPA
Paul Bainsfair
Director General
iProspect
James Bailey
UK CEO
jellybean
Fiona Rickard
CEO & Founder
John Ayling & Associates
Richard Temple
CEO
JourneyHR
Sue Shaw
Founding Partner
JourneyHR
Aliya Vigor-Robertson
Founding Partner
Just So
Simon Bell
MD
KARMARAMA
Ben Bilboul
CEO
Kinetic
Katie Halton
Director
Kinetic
Alistair MacCallum
UK Chief Executive
Kitchen
Tim Clyde
Founding Partner
Kite Insights
Sophie Lambin
CEO
KODE
Alex Harman
CEO
krow Ireland
Stephen Roycroft
MD
LAB Group
Jonny Tooze
Group CEO
Lemonade
Corin West
MD
Let’s Reset & Oystercatchers
Suki Thompson
CEO & Founder
Live & Breathe
Nick Gray
MD
Livity
Alex Goat
CEO
Lodge Court
Ian Moore
People Director
Lucid Representation
Hat Margolies
Director
Lucky Generals
Cressida Holmes-Smith
MD
M&C Saatchi
Tom Firth
Managing Director
M.i. Media
Clive Howse
MD
madano
Michael Evans
Managing Partner
Maddox Agency
Harriet Barnett
Founder
Mando
Ian Finch
Managing Director
Manning Gottlieb OMD
Natalie Bell
CEO
ManvsMachine
Tim Swift
Co-Founder & CEO
ManvsMachine
Adam Rowe
MD & ECD
Marie Heinst Education Consultancy
Marie Heinst
Mark Allen Group
Ben Allen
CEO
MBA
Stephen Maher
CEO
McBryde & Co
Rachel McBryde
Founder & Director
MCH London - The Responsible Advertising Agency
Mark Howarth
Founder and MD
Media Bounty
Jake Dubbins and Emma Tozer
Founders
Mediabrands
Richard Morris
CEO
Mediacom
Josh Krichefski
CEO EMEA
Mediacom Edinburgh
Gordon Eldrett
Marketing Director
Mediareach
Saad Saraf
CEO
MediaCom Edinburgh
David Shearer
MD
Mellor&Smith
Paul Mellor
MD
Mercieca
Gemma Oakes
PR Director
Merkle B2B UK
Rob Gold
CEO
MFUSE
Ben Van der Gucht
Brand Creative Client Lead
Milk & Honey PR
Kirsty Leighton
CEO & Founder
MiQ Digital
Olivia Gilbert
Group Agency Director
Miroma
Marc Nohr
CEO
Mission
Kevin Dundas
Global CEO
MMT
Ben Rudman
CEO
MMT Digital
Ben Rudman
Executive Director
MSQ
Ben Rudman
Executive Director
MSQ Partners
Ben Rudman
Executive Director
Mullen Lowe Group UK
Jeremy Hine
CEO
NABS
Diana Tickell
CEO
Nalla
Vicki Young
Founder
Net Natives
Steve Evans
Founder and CEO
Niche On Demand
Sabrina Clarke-Okwubanego
CEO
Nimbletank
Paul Vallois
Managing Director
No 8
Barny Wright
MD
Notepad
Naeem Alvi
MD
Now
Larissa Vince
CEO
Object & Animal
Dominic Thomas
Founding Partner
Octagon
Jeff Meeson
MD Europe
Ogilvy
Michael Frohlich
CEO
Ogilvy
Verity Smith
Executive Assistant
OMD
Laura Fenton
CEO
Omnicom Media Group
Dan Clays
CEO
Omobono
Aaron Cronshaw
Operations Manager
Open Partners
Elliot Muscant
MD
Opinium
James Endersby
Chief Executive
Our Own Brand
Sarah Fulford
Founder
OWA Digital
Mark Hall
Managing Director
Pablo
Harriet Knight
Head of Account Management
Page Medical
Debbie Cockayne
MD
Pangolin
David Phillips
Co-Founder & Director
Pangolin
Will Cookson
Co-Founder & Director
Patch
Jackson Clark
MD
Perfect Pair Partnerships
Elizabeth Webber
Founder
PHD Media
Hugh Cameron
Chairman
Pimento
Stephen Knight
CEO
Pixeled Eggs
Sepas Seraj
CEO
Platypus Digital
Matt Collins
MD
Playmob
Jude Ower MBE
CEO
POLYMENSA
Daniel de la Cruz
Founder & Chief Learner
Preen
Kim French
Head of Marketing
PrettyGreen and The Producers
Jessica Hargreaves
COO
Primate
Rebecca McIntyre-Smith
Managing Partner
Promo Veritas
Jeremy Stern
CEO
Propellor Group
Martin Loat
Chairman
Publicis Sapient
Nigel Vaz
CEO
Pumpkin PR
Sarah Own
CEO
Quiet Storm
Rania Robinson
CEO & Parner
Rachel Raphael Consultancy
Rachel Raphael
Rant + Rave
Atem
Founder
Receptional
Dean Rowland
Board Director
Recipe
Alastair Morgan
Managing Director
Red Brick Road
David Miller
CEO
Red Setter
Claire Blyth
MD
Redweb
Luke Platt
CEO
Reprise London
James Fairweather
MD
Republic of Media
Simon Crunden
MD
Rewind
Solomon Rogers
CEO
Rockadove
Lloyd Morgan
MD
RocketMill
Sam Garrity
CEO
RPM
Dom Robertson
MD
Rubber Cheese
Kelly Molson
MD
Rufus Leonard
Laurence Parkes
CEO
Runway Media
Katie Atkinson
CEO
S4 Capital
Sir Martin Sorrell
Senior Monk, Founder, & Executive Chairman
Saatchi & Saatchi
Sam Hawkey
CEO
Saatchi & Saatchi
Sarah Jenkins
CMD
Seed Group
Ann Grier
Director of Business Development & Alliances
Seen Displays
Katie Mitchell
MD
Seen Group
Jane Walsh
CEO
Sense London
Lou Garrod
Managing Director
Seven Communications GFE
Caroline Wray
MD
Seven Stones
Dan Russell
MD
SHOOK
Gemma Moroney and Damon Statt
Co-Founders
Sky
James Gourlay
Brand Marketing Manager | Entertainment Marketing
Soul
Mike Cullis
CEO
Southpaw
Tom Poynter
CEO
Space
David Atkinson
Managing Partner
Spiritmedia Scotland
Graham Milne
Managing Partner
Spotless
Ben Logan
Director
St Luke's
Neil Henderson
CEO
St Oswald's Hospice
Stephanie Edusei
Chief Executive
Stand Agency
Laura Oliphant
Founder & MD
Storm ID
Craig Turpie
Co-Founder & Director
Storycatchers
Dee Atkin
Founder
StrawberrySocial
Rebecca Fitzgerald
CEO
Stretch Digital
Richard Ireland
Founder
Studio Simple
Lol Sargent
Creative Director
SUBLIME
Emir Teffaha
MD
Sunny Side Up PR
Zoe Ward-Waring & Nick Woods
MD & Founder
Superunion
Holly Maguire
UK CEO
Talon
James Copley
UK CEO
tbk.
Ally Mitchell
CEO
TBWA
Sara Tate
CEO
TBWA Manchester
Fergus McCallum
CEO
TCO London
Wendy Klerck
CEO
The Academy
Mitch Kaye
CEO
The Agency Collective
Paul Bulpitt
Board Member
The Barber Shop
Dino Myers-Lamptey
Founder
The Behaviours Agency
Sue Benson
Managing Director
The Beyond Collective
Zaid Al-Zaidy
Chief Executive Officer
The Caledonian Television Company
Matt Quinn
Director
The Digital Media Collective
Rob Gulliver
Director
The Elephant Room
Dan Saxby
CEO
The Fawnbrake Collective
Amelia Torode and Sera Miller
Founders
The Gate
Jamie Elliott
CEO
The Grove Media
David Price
MD
The Kite Factory
James Smith
MD
The Lane Agency
Ali Findlay
MD
The Line Animation
Sam Taylor
Partner & Director
The Marketing Store
Mark Watson
MD
The Online Studio
Anna Benn
Director
The Union
Ian McAteer
Chairman
think ALT
Laura Haggerty
MD
Third City
Mark Lowe
Founding Partner
Threepipe Reply
Farhad Koodoruth
Partner
Tinderflint
Eliot Carroll
Founder & Client Services Director
TMW Unlimited
Chris Mellish
CEO
too many dreams
Stephen Jenkins
Founder & MD
Total Media
Guy Sellers
CEO
Total Media Connect
Penny Took
MD
Trans Global Premium
Carrie Kirby
MD
true Digital
Tim Jones
MD
Tug
Faye Daffarn
Managing Director
Turopium Sports and Entertainment
Liam Parkinson
MD
Twenty-One Twelve
Scott Carrick
Director & Co-Founder
Twenty-One Twelve
Jake Brown
Director & Co-Founder
twentysix
Ryan Scott
CEO
Two Circles
Dale Kirsop
Chief Operating Officer
Ubiquitous
Andrew Barnett
CEO
UM UK
Rachel Forde
CEO
Unit9
Rosh Singh
MD
Universal McCann UK
Rachel Forde
CEO
Unlimited
Tim Bonnet
President
Unwritten Group
Lisa Eaton
MD
Vaynermedia London
Sarah Baumann
MD
VCCP
Stephanie Brimacombe
CEO, Europe, & Global Chief Marketing Officer
VCCP
Julian Douglas
Vice Chairman
Vitamin C Consulting
Chris Westlake
Owner
Vivid
Rachel Emson
MD
Vizeum
Mike McCoy
CEO
WAA Chosen
Andrew Wilson
Group Chief Executive
Wasserman
Cris Cicirello
Senior VP
Wavemaker UK
Paul Hutchinson
CEO
We Are Social
Jim Coleman
CEO
Wordbird
Sarah Sowerby
Founder
WPP
Julia Martin
Head of Content
Wunderman Thompson
Pip Hulbert
UK CEO
Xeim
Steve Newbold
Group MD
XInfluence Ltd
Mark Wright
Founder & CRO
YMLY&R
Justin Pahl
CEO
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